Olympics 2012: A Chance for Youth to Show Off London's Vibrancy
15 February 2011
That fractured street-art logo, loved by some but loathed by others, was the broadest of hints. No two Olympic Games are alike in colour and character, and London 2012 made an immediate pledge to go all out to earn its own distinctive place in the history of the world's greatest sporting festival.
Youth is always the key to the Games, and the explicitly anti-establishment design of the London logo – a product of the modern culture that spawned the Sex Pistols, Tracey Emin and Banksy – was a visual symbol of a commitment to drawing young people into the enterprise, including them in the spectacle and making them feel that the project belongs to them. On the fulfilment of that promise hangs the integrity of the 2012 Olympics.