New Viral Videos Launched to Promote O2's Think Big
19 July 2011
Today see’s the launch of a bold new recruitment campaign for our Think Big programme.
Two viral videos ('drama' and 'shed') will be launched on-line through a media and search campaign on MSN, 4OD, Facebook, Twitter, Think Big/o2 website, and other online platforms.
The films are designed to challenge stereo-types of young people; you think you are watching acts of anti-social behaviour, when in fact we are depicting young people involved in beneficial community projects.
View them here: