Using The National Youth Agency Logo

You are welcome to use The National Youth Agency's logo when referring to us. Below you will find details on our requirements. Please follow these and advise us if you are including a reference or link to us. Thank you.

Logo basic rules

The logo - in effect our name and the illustration that goes with it - is the most valuable element of The National Youth Agency's visual communication. Wherever it appears people will make a connection between the accompanying message or activity and The National Youth Agency. This guide provides the basic information you need to apply the identity consistently.

All visual communications should carry the logo, which comprises two basic elements - the name style and the arc illustration. It should always be used in its entirety. It should not be condensed nor compressed, nor have the elements rearranged. No additional text or message should be included as part of the logo. All communications should, where possible, also include The Agency's website address - http://www.nya.org.uk/ - as a first point of contact.

Logo colour guide

The preferred combination for reproducing the logo is two colour, with the text in black and the illustration in Pantone 1955.

If printing in four colour process Pantone 1955 can be split as Cyan (C) 0% Magenta (M) 87% Yellow (Y) 43% Black (K) 30.5%

If colour printing is not an option an all black version of the logo can be used on white or pale coloured backgrounds.

On darker backgrounds a white out version, or a white out version in a black or Pantone 1955 box may be easier to read.

Where material is printed in two colours (neither of them black) the logo should be reproduced in the darker of the two colours.

The Agency tries not to be over prescriptive on the colour usage of its logo, but requests on co-branded materials it is not altered purely to suit the design or in a way that undermines The NYA's contribution. If in doubt, please contact Publications Services at The National Youth Agency email Andy Hopkinson.

Logo size and placement

To maintain consistency and legibility it is important that the logo is used at appropriate dimensions to the page or other material size.

Recommended sizes for:
A5 (210 mm x 148 mm) is LOGO = 50 mm
A4 (297 mm x 210 mm) is LOGO = 75 mm

The logo should never be used smaller than 25 mm.

The Agency is not over prescriptive on the placement of its logo on the page (top, bottom, centred, right etc.) but requests that on co-branded materials it is not treated in a way that undermines The National Youth Agency's contribution.

The recommended clearance around the logo when it is placed next to text, other logos or the edge of the edge of a page is 5 mm. If in doubt, please contact Publications Services, email Andy Hopkinson.

Typeface

The typeface for the logo is Century Gothic Bold. Please use this for all applications of the logo. Separate guidance on text typefaces to be used on National Youth Agency documents is available fro The National Youth Agency e-mail Denise Challinor.

Electronic usage

As with print usage, care should be taken with usage of the logo for online and electronic media to respect and fairly represent the contribution of The National Youth Agency.

In particular, the logo should always be displayed at 150-pixels wide or greater. Wherever possible, media should be used which preserves colour accuracy (ie GIF, SVG, PNG) within a web-safe palette. The logo should be comprised of web palette colours #9EO03l and #000000. The logo should be, wherever possible, set over a plain background. Care should

be taken with use of transparent GIF files to set the matting to the background. The logo should not be animated or used as an interactive icon. Hyperlinks from the logo should not be directed to sites other than http://www.nya.org.uk/. Web-ready media are available on a CD-Rom. Details are listed below.

Please do not ...

distort or alter the logo, remove or add information to it, place it at an angle, bleed it off the edge of a page, outline the logo, contain the logo in a shape.

A CD-Rom containing the logo in various formats is available on request from Andy Hopkinson.

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